Blanca Miñano, born in Murcia and based in Madrid, is the founder of SKINVITY , a Spanish cosmetics technology brand that is transforming personal care. With a career starting in the financial sector and digital transformation, her leap into the world of technological beauty was as unexpected as it was revolutionary.

The origin of SKINVITY: technology for self-care at home

The inspiration to launch SKINVITY came during a trip, when Blanca discovered a self-care device that was very popular in Asia. She saw a gap in the European market and decided to start her own business, first as a distributor and then by launching her own brand.

SKINVITY was born with a clear mission: to bring high-end aesthetic technology into the home, in an accessible, safe, and effective way.

Star products: innovation, design and visible results

SKINVITY 's most notable products include:

- Silicone LED Mask: a flexible silicone facial mask with infrared light and adapters for the neck and décolletage.

- PressTech : a pressotherapy pant that stimulates circulation and has been awarded for its innovation.

 

Both devices stand out for their ergonomic design, effectiveness, and advanced technology, positioning SKINVITY as a leader in the technological cosmetics sector.

A community-focused marketing strategy

Blanca Miñano has opted for a direct and personalized approach, based on building a strong community. The customer experience at SKINVITY includes:

- Product testing at home

- Online and live masterclasses

- Personalized video calls

- Active presence on social networks

- Pop-ups and in-person events

This model not only builds loyalty, but also educates consumers on the proper use of cosmetic technology.

Media Recognition: SKINVITY in El Mundo

Blanca Miñano's career has recently been recognized by El Mundo, one of Spain's leading newspapers, which highlighted her ability to lead without external funding, investing entirely in innovation and constant work.

“I financed my company with my own money, investing my sales in engineering,” Blanca says, highlighting the value of effort and reinvestment in her own project.

Conclusion: SKINVITY, a model of innovation and female leadership

The story of Blanca Miñano and SKINVITY is a clear example of how technology, entrepreneurship, and beauty can come together to create something truly disruptive. A brand born of passion and vision, it is now setting the trend in the cosmetics technology sector in Spain.