How to stand out in a saturated market? The vision of Blanca Miñano, CEO of SKINVITY

At a time when the market is more competitive than ever and consumers have access to endless options, standing out is no longer a luxury, but a strategic necessity. This is the opinion of Blanca Miñano , CEO and founder of SKINVITY , recently featured in the May issue of Emprendedores magazine as one of the six innovative voices transforming modern commerce.

“Starting a retail business today requires much more than a good product: you need a unique proposition.”

These words from Blanca sum up a philosophy that has guided her path since the beginning of SKINVITY: building a strong, purposeful brand capable of connecting with a community and staying at the forefront of innovation.

More than products, a unique value proposition

SKINVITY has established itself as the leading e-commerce platform for home cosmetics technology in Spain , offering both its own-brand devices and the best technologies on the international market. But what truly sets the brand apart isn't just what it sells, but how it sells it, who it targets, and the experience it offers .

SKINVITY's proposal goes far beyond a simple transaction. It is based on a clear vision: to democratize access to advanced cosmetic technology, empower people in their self-care, and do so with trust, authority, and closeness.

Innovate, create community and lead your sector

In Blanca's words, in a saturated environment, it's essential to build barriers to entry that protect your long-term growth. Among these barriers, three pillars stand out:

- Build a strong and recognizable brand.
- Invest in real and constant innovation.
- Create a community of loyal, informed, and involved people.

This approach has allowed SKINVITY not only to position itself in the market, but also to pave the way in a new category: cosmetic tech for home use , a space that connects beauty, wellness and technology.

A CEO who leads with vision

This recognition by Emprendedores is also a reflection of the leadership of Blanca Miñano, an entrepreneur who has not only anticipated trends but also worked to create them. Her ability to read the market, surround herself with talent, and pursue a customer-centric strategy have made her a benchmark within the innovative retail ecosystem.

And you? Do you think building a brand is more important than having a great product these days?

The conversation is open, and we'd love to hear your thoughts. What do you think is key to standing out in retail or e-commerce today?

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