In a context where wellness and technology are increasingly connected, understanding how people take care of themselves is more important than ever. That's why, at SKINVITY, we've created a study that takes an in-depth look at how the relationship with self-care is evolving and what people expect from technological cosmetics today.

What is the SKINVITY Observatory?

At SKINVITY , we created the First Observatory on Self-Care and Technological Cosmetics, with the participation of 1,731 people. The goal: to understand how people's habits, concerns, and expectations regarding personal care have changed.

Key trends: technology, personalization, and trust

The study confirms that more and more people are turning to at-home beauty devices. They seek effectiveness, customization, and convenience, but there are still barriers: price, lack of knowledge about how to use them, and initial mistrust.

Brands have a great opportunity here: to educate, build trust, and be transparent with their offerings.

Current habits and purchasing decisions

• Most users use between 3 and 5 cosmetic products daily.
  
  
• The main concerns are: sagging, wrinkles and spots
  
  
• Real reviews and recommendations from other users are more influential than conventional advertising.

A new way of understanding self-care

This study helps us shape a future where personal care will be increasingly technological, conscious, and accessible. At SKINVITY, we will continue working to offer real and effective solutions focused on what people truly need.

Want to read the full report? Subscribe to our newsletter at www.skinvity.com to learn more.