SKINVITY in Ecommerce News: five years of innovation and growth in beauty tech
by BelénCompartir
At SKINVITY, we are especially excited about the article published by Ecommerce News about our history and that of our founder, Blanca Miñano. The interview reviews our evolution from 2020 to the present, highlighting the milestones that have made us a leader in home cosmetic technology.
Bringing cosmetic technology closer to home
From its inception, SKINVITY has been committed to offering effective and safe solutions, tailored to the different stages of a woman's life. Five years later, we celebrate 100% sustained growth, the development of our own brand , and our first steps in international expansion, including the Middle East through Faces.
Awards, private label and omnichannel presence
The Ecommerce News article highlights:
- The PressTech Trousers recognized as “Best Home Technology” by Telva.
- The importance of our own brand , which in 2024 represented 24% of turnover.
- The strategy to balance online sales, marketplaces and physical retail, with alliances such as the one with El Corte Inglés.
- And how our social media has been fundamental in building a strong community and a brand with purpose.
Learning, independence and a vision for the future
In the interview, Blanca Miñano shares how each challenge has also been an opportunity: to grow, maintain the brand's independence, and consolidate SKINVITY as a leader in beauty tech and women's wellness. Our commitment to innovation, our own products, and our customers' experience continues to guide every step we take.