The body is the new face

We like to take care of ourselves ; that's an undeniable fact. We stay up-to-date on all the latest technological innovations, but we also know the cosmetics market (and know it very well). That's why we couldn't pass up the opportunity to talk about this term, so fashionable lately: body skinification . The body is the new face.

What is body skinification?

We love that people are talking about the body and that it occupies the place it deserves in the firmament of personal well-being. As proponents of self-care and the practice of that other trendy term called body positivity, which celebrates bodies of all sizes, the idea of ​​pampering it and bringing out the best in it seems fantastic to us.

Body skinification is sometimes the deciding factor . It's as logical and natural as treating the skin on our bodies as well as we treat the skin on our faces. It involves creating a body routine that incorporates good cosmetics, products that allow us to indulge our desire to pamper ourselves from the neck down. And, of course, technological innovation, which also has much to offer.

What active ingredients are trending in body care?

More or less the same ingredients used on the face—the good, proven actives: alpha hydroxy acids (like glycolic acid), hyaluronic acid, collagen, and retinol are all present in trendy cosmetic conversations. In addition, new types of products are being introduced, such as serums, which until now were only used on the face. The days of slathering on supermarket moisturizer after showering are over.

The body is exposed to numerous daily aggressions, and while it's true that the skin on the body is thicker than facial skin, it has different kinds of problems, such as fat accumulation and sagging. There are particularly sensitive areas on the body, such as the skin on the elbows, knees, inner thighs, and forearms. These are specific areas where care can—and should—be targeted.

We, women concerned with and fascinated by body care, decided that after our first facial cosmetic product, the Skinvity Serum —a powerful nourishing serum that concentrates the best active ingredients to nourish the face and which has been a success—we would give the same importance to body care. Therefore, our second cosmetic product has been another serum, but this time for the body: the SKINVITY Anti-Cellulite Concentrated Serum .

We decided to create a body serum because it's a step forward. Women, in general, have little time, and a good serum absorbs faster and is lighter. Just like with our faces, we don't want excess oil on our bodies, and that's in addition to avoiding staining our clothes. The serum has allowed us to concentrate all those powerful active ingredients to treat something as specific, unpopular, and yet universally common as cellulite .

Our serum contains glycolic acid, caffeine, collagen, horsetail, and hyaluronic acid . A small but unbeatable army.

And what about technological innovation for the body?

As Blanca, CEO and founder of SKINVITY, explains, “Technology provides us with a lot of body care. This has been happening for some time, before this trend broke into the beauty media and everyone picked it up. We've been talking about this for years, so we celebrate its becoming universal .”

The key innovations are:

-Radiofrequency has been demonstrating its superpowers for years to take care of our body with fabulous results.

-Microcurrents , adored by all those women who are trapped by sagging skin.

-The lipolytic massage , which mobilizes, moves, relaxes, exfoliates and pampers our mountain body.

The combination—and combining them is a sign of wisdom—of smart devices with quality cosmetics is an exquisite cocktail for comprehensive body care. If you haven't started yet, now is a fantastic time.