Femtech: the buzzword in female innovation

Femtech is the term that defines any type of technological innovation aimed at improving women's well-being. It's also one of the two words in our slogan: Femtech Wellbeing . We are very proud to be part of this unstoppable innovative movement.

The term is very broad and encompasses everything from mobile apps to medical and aesthetic devices. We specialize in the latter. Cosmetics are our true passion, especially connected cosmetics.

We like to take care of ourselves, and more and more so. Or perhaps it's that before we weren't allowed to say it out loud, without a hint of guilt: we prioritize our well-being over other domestic matters. We free ourselves from unnecessary burdens, or at least we try to . And we know we deserve it.

Femtech is closely associated with female empowerment , because all these innovations make us freer and more in control of our time: we take care of ourselves where and when we want.

Blanca, our CEO and founder, defines it very graphically: “Just as the first computers took up the size of a room and now we all carry in our pockets a computer more powerful than the one that sent the first man to the moon, the technology that was previously only available in some aesthetic clinics is now open for home use .”

And that's where the advantage of being able to do it from home becomes a huge and fantastic differentiator. As Blanca explains, "It's a significant improvement because of its convenience; you can use it whenever and wherever you want, it fits your schedule, in a world where time is the most precious resource. Furthermore, it's very cost-effective, since for the price of a single membership at a center, you get a device to take care of yourself for the next few years ."

We—a team made up entirely of women ranging in age from 25 to almost 50—like to think that we don't just sell cosmetic devices, but that we're sharing our philosophy of life with other women . A passion for innovation and cosmetics, the pursuit of enjoyment in self-care, the freedom to do so without external pressures, the goal of feeling good about ourselves and growing older without losing our sense of self-worth. That's SKINVITY.