SKINVITY reaffirms its European leadership in Germany with its presence at the ALPR House of Beauty
by BelénShare
On 1 July, part of the SKINVITY team travelled from Madrid to Munich to take part in the ALPR House of Beauty Press Day, one of the reference events for press and influencers in the beauty sector across the German-speaking market.
It was not just any trip. It was a statement of intent.
Why Germany is a key market for SKINVITY
Germany is not just another market within SKINVITY's European strategy. It is one of the markets we believe in most and one we continue to invest in strongly.
It is a demanding, informed country with a deeply rooted culture of health and wellbeing. A consumer who researches, compares and demands that technology is backed by real evidence before incorporating it into their life. Exactly the type of market SKINVITY was built for.
SKINVITY is the European leader in at-home cosmetic technology. And that leadership is not built from a screen alone. It is built by being present, travelling, presenting and listening to those who have something important to say in every market.
The ALPR House of Beauty Press Day
The event, organised by ALPR agency, brought together press and influencers from the German market in Munich around a format that combined movement, wellbeing and cosmetic technology. A space designed for brands to present their devices to highly relevant profiles, in an experiential rather than purely informative context.
Our CEO, Blanca Miñano, travelled from Madrid to represent SKINVITY and take the floor during the recovery moment after the Pilates session. Because there is no better context to talk about PressTech and the Infrared LED Mat than right after physical effort.
Meeting the press and key opinion leaders of each country in person is something that, for us, has a value no report can replace. It brings you closer to their needs, their interests and helps you understand how to speak to them authentically.
PressTech and Infrared LED Mat: the stars of the recovery moment
After the Pilates sessions, attendees were able to try two of our most powerful body recovery devices first-hand.
PressTech is our domestic pressotherapy device. Unique on the market for its full trouser design, covering from the ankles up to the abdominal area, including the groin and glutes. This total coverage is what makes the drainage real: it reaches the main lymph nodes of the lower trunk, the evacuation points where pressotherapy makes the real difference.
The Infrared LED Mat works at a different level. Its three wavelengths of infrared and red light work at a cellular level to stimulate ATP production, regulate the inflammatory response, improve microcirculation and support muscle recovery. In sessions of 20 to 30 minutes, with no additional effort.
Together, they form what we call the complete recovery protocol: pressotherapy drains and decongests, phototherapy regenerates from within.
The best way to understand what technology does is to feel it. And in Munich, attendees were able to do exactly that.
SKINVITY and Germany: a long-term commitment
Since SKINVITY began its European expansion, Germany has been one of the priority markets. Not only because of its size, but because of its consumers' affinity with wellness technology and their demand for verified results.
Being at the ALPR House of Beauty Press Day is not just showing up at an event. It is building relationships with the media, with opinion leaders and with those who shape the conversation around cosmetic technology in the country.
That is what builds true European leadership. Not just being in the markets, but understanding them.
Discover our recovery devices
If you want to know more about PressTech or the Infrared LED Mat, here are the direct links.