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SKINVITY 2025 Observatory: self-care habits, aging, and at-home cosmetic technology use (1,731 people)

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Resultados clave

  • 1,731 participants, 82.1% women aged 35 to 55.
  • 67% have used a cosmetic technology device at home.
  • 71.2% believe that cosmetic technology offers better results than conventional methods.
  • Facial sagging (83.5%) and wrinkles (77.9%) are the main concerns.
  • 83.9% care for their skin twice a day.
  • 78.2% are consistent with their routine all year round.
  • Price is the main barrier for 71.6%.
  • Online reviews are the most influential purchasing factor (75.4%).

Resumen

SKINVITY First Observatory, a survey of 1,731 people on self-care habits, perceptions of aging, self-confidence, purchasing decisions, and the use of at-home cosmetic technology.

82.1% of the participants are women aged 35 to 55, the primary demographic for at-home cosmetic technology. The sample size makes it possible to identify trends and correlations between aesthetic concerns, routines, and the willingness to use devices.

Desarrollo del estudio

Methodology

  • Study type: consumer survey (observational study).
  • Sample: 1,731 people.
  • Profile: 82.1% women aged 35 to 55, 10.8% over 55 and 6.6% under 35.
  • Blocks analyzed: familiarity with and use of cosmetic technology, motivations and barriers, self-care habits, self-perception, purchasing decisions.

At-home cosmetic technology

  • 67% have used a cosmetic technology device at home.
  • 71.2% believe it offers better results than conventional methods.
  • They value convenience and ease of use (59.5%), time savings (37.7%) and personalization (31.1%).
  • Barriers: price (71.6%), lack of knowledge about its use (48.4%) and possible side effects (36.9%).

Concerns and self-care

  • Main concerns: facial sagging (83.5%), wrinkles (77.9%), dark spots and body sagging (52%).
  • The face concerns 96.1%, the body 68.9% and the hair 40%.
  • 83.9% take care of their skin twice a day and 64.5% use between 3 and 5 products.
  • 78.2% maintain their routine throughout the year.
  • 56.3% feel they should have started taking care of themselves sooner.
  • Only 16.5% use treatments such as botulinum toxin or fillers.

Purchasing decisions

  • Online reviews and recommendations are the most influential factor (75.4%), followed by value for money (60.4%).
  • 49.9% spend more on cosmetics than on clothing.
  • 91% have searched for information about anti-aging treatments and, among them, 72% have considered acquiring technological devices.

Conclusiones

The SKINVITY user is a woman aged 35 to 55 who is consistent with her routine, caring for her skin twice a day with more than 3 specific products, and seeking faster, more effective results. Her main concern is facial sagging, followed by wrinkles and dark spots.

At-home cosmetic technology is already part of the routine of 7 out of 10 surveyed women, who value it for its effectiveness and convenience. Price and lack of knowledge are the main barriers, making education, clinical evidence, and user experience key to its adoption.